The Story of How Under Armour Won Steph Curry

Clickbait title notwithstanding, this story from Ethan Sherwood Strauss is pretty incredible. It took me awhile to get around to reading it (the dynamics between a millionaire athlete and billion-dollar companies didn't much appeal to me), but it surprised me with its substance and drama. While the article avoided all the predictable David vs. Goliath cliches, … Continue reading The Story of How Under Armour Won Steph Curry

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