Marketing
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Pocket’s Trending News on Google
I opened Google today and saw something new: Trending Stories by Pocket. Pocket is a popular “save-for-later service” that allows users to save stories from the web to read on their devices offline at a later time. I use the service frequently, and indeed clicking the ? icon displays this message: The best of the…
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Outdoor Research Takes on GQ
As more companies consciously make an effort to keep sexism out of their marketing content, others are stuck in the Mad Men mentality of the past. The latest example: GQ published a piece on fall fashion for which they took a group of male rock climbers, a few female models and lots of really expensive clothing to…
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4 Cloud Services to De-clutter Your Computer
There was a time when the amount of storage available was a major factor in my device purchases. I needed lots of space to store all of my documents, photos, music files and more. Storage space is now much less of a consideration thanks to tremendous advancements in cheap and free cloud services. My 4-year-old Mac…
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How Hackers Manipulate Waze (and Other Apps)
Kashmir Hill at Fusion shares the findings from a research team at University of California-Santa Barbara: Here’s how the exploit works. Waze’s servers communicate with phones using an SSL encrypted connection, a security precaution meant to ensure that Waze’s computers are really talking to a Waze app on someone’s smartphone. Zhao and his graduate students discovered they…
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Curious About Apple Watch?
Andrew Cunningham at Ars Technica has you covered. He’s spent a year wearing the device, and he breaks down its successes, its failures and its potential in layman’s terms (i.e. he talks about battery life, the fitness components and wristband design instead of trying to wow the reader with his technical knowledge of the product). I…
Timothy Pate 